Introduction
Social network Bluesky has reached a significant milestone, surpassing 10 million users. This growth can be attributed in part to the rapid expansion of the platform in recent weeks, following the shutdown of Elon Musk-owned X in Brazil.
Rapid Growth and Shift in Popularity
In a post on its platform, Bluesky acknowledged this achievement by stating: "If you’re reading this, you’re one of the first 10 million users on Bluesky!" The company also highlighted a fun Easter egg on its homepage. When users click on the celebration emoji, they can view their joining number on the platform and share it with friends.
This growth is largely attributed to the ban imposed by Brazil’s top court on X in the country, which led to an increase in popularity of other social networks such as Meta’s Threads and Bluesky. Following this ban, both platforms experienced significant growth, with Bluesky rapidly gaining 3 million users within days of X’s shutdown in Brazil.
Impact on Brazilian Users
According to a recent statement by Bluesky, more than 85% of new users were from Brazil. This shift in popularity can be seen as a direct result of the ban on X in Brazil, which led many users to explore alternative social media platforms.
In addition to this, Bluesky reported that it saw record activity on the platform last week. Due to the large number of sign-ups, the platform experienced some server glitches. This is not surprising given that the company had previously been operating under an invite-only mode for almost a year before opening its platform to all users in February.
New Features and Tools
Last week, Bluesky announced several new features and tools to enhance user experience on the platform. These include the ability to post videos on the app and self-moderation tools such as controlling who can quote a post, hiding replies, and muting specific words for a set amount of time.
Comparison with Threads
Bluesky’s growth is impressive when compared to its Meta-owned rival Threads. While Bluesky has surpassed 10 million users, Threads has grown to over 200 million users. However, it is worth noting that both platforms have been experiencing significant growth in recent weeks due to the ban on X in Brazil.
Conclusion
Bluesky’s achievement of surpassing 10 million users is a testament to its rapid growth and popularity in recent weeks. The platform’s shift in user base from around the world, particularly from Brazil, has contributed significantly to this milestone. With new features and tools being introduced regularly, it will be interesting to see how Bluesky continues to evolve and grow as a social media platform.
Additional Statistics and Facts
- 10 million users on Bluesky
- More than 85% of new users from Brazil
- 3 million users gained in days after X’s ban in Brazil
- Over 200 million users on Threads, Meta-owned rival to Bluesky
Future Developments and Expectations
As Bluesky continues to grow and evolve as a social media platform, it will be interesting to see how the company addresses some of the challenges it faces. The introduction of new features and tools is a step in the right direction, but the company must also focus on improving user experience and addressing concerns regarding moderation.
In addition, with Threads experiencing significant growth and surpassing 200 million users, Bluesky must continue to innovate and improve its platform to remain competitive in the market.
Industry Reaction and Analysis
The rapid growth of Bluesky has been met with interest from various stakeholders within the industry. Analysts have noted that the ban on X in Brazil has contributed significantly to this growth, highlighting the impact that regulatory changes can have on social media platforms.
Others have praised Bluesky for its efforts in introducing new features and tools to enhance user experience, citing the ability to post videos as a significant development. However, some have also raised concerns regarding moderation and the need for companies like Bluesky to address these issues proactively.
Recommendations for Users
For users considering joining or exploring social media platforms, it is essential to consider factors such as user base, features, and tools offered by each platform. In this context, Bluesky’s ability to post videos and its self-moderation tools may be attractive options for some users.
However, with the ever-changing landscape of social media, users must also remain vigilant regarding moderation and content on these platforms.
Recommendations for Companies
For companies like Bluesky, it is crucial to continue innovating and improving user experience. This can include introducing new features and tools, enhancing moderation capabilities, and addressing concerns raised by users.
In addition, companies should prioritize transparency in their operations, including sharing statistics and facts about their platform’s growth and development.
