TikTok has announced the expansion of its "Add to Music" feature, which enables users to add a song playing in a clip to services like Apple Music and Spotify, to 163 new countries. This move marks a significant step forward for the platform’s music discovery capabilities.
New Regions Added
The new regions include:
- Albania
- Antigua and Barbuda
- Austria
- Bangladesh
- Belgium
- Cambodia
- Cameroon
- Denmark
- Egypt
- Ghana
- Guyana
- Israel
- Kenya
- Lebanon
- Maldives
- Morocco
- New Zealand
- Norway
- Pakistan
- Palestine
- Paraguay
- Qatar
- Sri Lanka
- Switzerland
- Taiwan
- Tunisia
- Ukraine
- Uruguay
- Zimbabwe
Expansion of the Feature
TikTok first rolled out the feature in November, initially in the US and UK. Following its success, the company expanded the availability to 19 more countries, including Canada, Japan, Germany, France, Spain, Saudi Arabia, Malaysia, UAE, Argentina, South Africa, Vietnam, and the Philippines.
How the Feature Works
The "Add to Music" feature allows users to add a song playing in a clip to their preferred music service. Users can access this feature by tapping on the "Add Music" button below the clip description and next to the track name. They can then select the music service of their choice, which will be saved as their default option.
If users don’t choose a playlist for adding songs from TikTok, they will be added to a default list, similar to Spotify’s "Liked Songs" list. Notably, this feature is also available on other social media platforms like BeReal, Instagram, Snapchat, and Twitter (now known as X).
Partnership with Music Services
Spotify has recognized the significance of music discovery on social platforms. To facilitate seamless music discovery, Spotify has formed partnerships with several social media platforms, including TikTok. This integration enables users to easily add songs from TikTok to their Spotify playlists.
In addition to its partnership with TikTok, Spotify has also integrated with other social media platforms like BeReal, Instagram, Snapchat, and Twitter (X). This move underscores the importance of music discovery on social media platforms and highlights the need for seamless integration between services.
TikTok Music Service
ByteDance, the parent company of TikTok, launched its music service, TikTok Music, in Australia, Brazil, Mexico, Singapore, and Indonesia last year. The company has announced that it is working on making the "Add to Music" feature available to TikTok Music users soon.
Conclusion
The expansion of the "Add to Music" feature to 163 new countries marks a significant milestone for TikTok’s music discovery capabilities. This move underscores the platform’s commitment to providing seamless music discovery experiences for its users. With partnerships with leading music services like Apple Music and Spotify, TikTok is poised to become a major player in the music industry.
References
- [1] TikTok Expands "Add to Music" Feature to 163 New Countries (TechCrunch)
- [2] Spotify Forms Partnerships with Social Media Platforms for Seamless Music Discovery (Forbes)
- [3] ByteDance Launches TikTok Music Service in Five Countries (Variety)
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